With London Fashion Week drawing thousands to the capital every year to see the latest fashion trends paraded down the catwalk, and with big price tags this offers the perfect opportunity for designers to rack up orders totalling millions of pounds. The Fashion Week estimates that more than 5,000 press and buyers alone will visit the show during the week, never mind huge numbers of the general public, and the total orders for the week can reach up to £100 million! If you are a leading fashion designer, than London is certainly the place to be; London loves it too, the annual average income for the city as a whole from the Fashion Week is around £20 billion.
As one of the most fashionable cities in the world, it is no wonder that London has such a booming fashion industry. Roughly 47,000 people are employed in the fashion industry in the city of London and the surrounding districts, this figure accounts for more than half of the fashion and fashion design jobs in the whole of the UK. Most of this economic activity, that is the fashion designers and the major fashion companies, is centred on certain areas of London, namely Knightsbridge, Kensington and Chelsea.
Although London Fashion Week may be the international highlight of London fashion, there are many other smaller shows which promote local, lesser-known designers and which still attract thousands of buyers from all over the world. Although these gatherings, like the London Clothes Show held in the Carnaby Street shopping district in Westminster, may not make the headlines, they still bring in millions of pounds for the London fashion industry as well as the city of London itself. With such a healthy business model, it seems that the London fashion industry will only continue to grow in the near future.
The London fashion designers themselves are the real beating heart of the London fashion industry, after all without them there would be no clothes, shoes or accessories to show off and sell. International fashion stars like Vivienne Westwood and Stella McCartney started out with their own London boutiques; nowadays their worldwide collections are still based on London fashion. Having such fashion superstars drawing the crowds into London and its shops is one of the main reasons that the industry is growing strongly. For now, London fashion is definitely still big business!